I don’t think I’ve ever met a business owner that doesn’t use Facebook as part of their brand strategy – even if social media is not one of their primary business tools. But many people have moved away from Facebook groups, instead opting for a business page. Now, don’t get me wrong, I love business pages, but groups are extremely useful in a different way.
I will hold my hands up and admit that I was one of the people who ditched Facebook groups in favour of business pages and, for longer than I care to admit, I missed out on the power of the group. I now use groups daily as a key focus in my brand strategy; both my own and groups administrated by others. (more…)