You may already be using Pinterest for your business, but do you have rich pins enabled? Rich pins are pins that display your website name and icon beneath the image, easily directing the user to the source.
Enabling rich pins for your site is very simple, particularly if you are a WordPress user. It is also very beneficial, likely increasing your views, re-pins and click-through rate. Many people find new content, and new blogs to follow, via Pinterest.
The first step to setting up rich pins is to add the relevant metadata to your post. If you are a WordPress user, you can install Yoast SEO, which adds all of the relevant metadata automatically. If you are not, you can copy and paste the following into your page, between the <head> tags.
<meta property=”og:type” content=”article” />
<meta property=”og:title” content=”Article Title” />
<meta property=”og:description” content=”Description of your post.” />
<meta property=”og:url” content=”http://www.yoursite.com/post-url/” />
<meta property=”og:site_name” content=”Site Name” />
<meta property=”article:published_time” content=”2017-01-01T00:01:56+00:00″ />
<meta property=”article:author” content=”Your Name” />
Now you need to go to Pinterest’s Rich Pin’s Validator and enter a URL for a page on your site. (If you are entering the metadata manually, make sure it is one that you have included the relevant information on.)
Click ‘Validate’ and you should see a screen that says ‘your pin has been validated’. Once you have done this, click ‘Apply Now’ and your application for rich pins will be sent. Now you just need to wait a few days while Pinterest approves the application. Once it has been approved, all images pinned from your site will display your name and icon.
If you are unfamiliar with how to use Pinterest for business, you can find out more here.