Compelling Content: Using Storytelling Marketing

Content marketing trends come and go incredibly quickly, but storytelling is evergreen. It is the art of communicating your brand message and engaging your ideal audience using narrative techniques, and it’s what sets you apart from your competitors. Storytelling is a powerful inbound marketing tool, used to attract customers to your business and get them […]

Master Resell Rights: Big Money Maker or Scam?

Master Resell Rights

WHAT ARE MASTER RESELL RIGHTS (MRR)? You’ve probably heard the phrase ‘master resell rights’ more than once – but what does it actually mean? It’s pretty simple. If you purchase a product that includes MRR, you have the right to sell it on to your own customers, and they can sell it to theirs. Over […]

Guide to Digital Products

Create it once; sell it over and over. Digital products can be a great source of recurring revenue. Invest your time and efforts in the beginning, create a strong system and you can continue to sell for years to come. As someone who works with new online business owners, creating digital products is one of […]

Are You Using KPIs in Your Business?

Key Performance Indicators (KPIs) are a quantifiable measure of performance for a specific goal in your business. They’re used to track your long-term progress against targets and are an incredibly important part of any business strategy. KPIs provide a focal point for you and your team, giving you a clear indication of where you need […]

Why Sick Days Still Matter – Even When You’re Working From Home

Last year, almost 47% of people in the UK worked from home at some point and 17.4% of all UK workers did so full-time. This is a huge increase from previous years. While we learn to navigate “the new normal”, it’s difficult to know where boundaries and expectations lie. One thing we must remember though, […]

How to Actually Achieve Your Goals

Goal setting is perhaps one of my favourite activities. It makes me feel like I’ve really got my shit together, and I know I’m not alone in this. The problem however, is the follow-through. It’s so easy to set a goal and fall at the first hurdle. Sometimes we give up after failing; other times, […]