Think about the people you look up to in business. What is it about them that first drew you to them? Is it their skill; their integrity? A combination of different things? Perhaps it’s the way they inspire you to become a great leader yourself.
If you’re serious about succeeding in your business, you probably want to know how you can position yourself as a leader, and really stand out from the crowd. There are so many different ways you can do this, but you need a starting point.
There are some simple ways that you can stand out as a leader in your industry. Focus on what you bring to the table and be proud of who you are.
1. Get Clear on Your Voice
To be viewed as a strong leader, you can’t be afraid to show what you stand for. You must allow people to see your personality. Are you crystal clear on your values? It might help to write a list of your personal beliefs and values, and then consider the ways these can be portrayed through your brand.
Are you comfortable voicing your opinions? Many people tend to shy away from this, for fear of being judged. Others can air their opinions in a way that seems confrontational. Finding that middle ground isn’t always easy.
2. Use Titles Proudly
Are you proud of what you do? Can you confidently pinpoint what you do? Decide on a title that suits you and use it proudly and consistently. Include it in your email signature, social media bios and on your blog. Anyone new, who comes across you online, should know instantly what you do.
|Network Marketing Professional||Business Coach|
|Online Marketing Specialist||Business Development Coach|
|Content Marketing Manager||Online Promotions Specialist|
|Sales Team Leader||Direct Marketing Strategist|
3. Get Involved in Podcasts
How many podcasts have you tuned in to? Those people really know what they’re talking about, right? YOU CAN TOO!
Make a list of your strengths in business. What do you do better than other people? Perhaps you’re a social media ninja, or you’re famous for motivating your team. Pick out the ways you do these things and offer advice to others. Getting involved in other people’s podcasts allows you to build relationships and offer your voice to new audiences. Show people what you can do for them.
4. Focus on Building a Business – Not Just a Brand
Okay, your brand is hella important. In fact, it’s an entire experience that begins and ends with both you and your audience. But awareness isn’t enough on its own. When you’ve got a strong brand, you need to back it up with business know-how.
Develop clear strategies for growth and development. Know where you’re heading, so you can always stay one step ahead of your peers. Consider your business structure. You might know where you want to be, but it’s important to build a path that leads you there.
5. Write a Book
Writing a book is, by far, one of the best ways to position yourself as a leader and an expert in your industry. Self-publishing is becoming huge, and it’s much simpler than you might think.
If you’re not ready to go the whole hog, start out with a simple PDF ebook. You can offer it as a download on your website, or promote and send it on social media. When people begin to recognise the value you provide, they’ll be sure to keep an eye out for your future work.
As I said before, there are so many ways you can stand out as a leader, but these are a few of the simple methods. What do you do to stand out?