If you’ve ever read my blog in the past, you’ll probably know that I’m a huge fan of Pinterest. It all started many years ago, with a couple of boards of tattoo ideas and unrealistic home styles, and soon grew to be a marketing obsession.

Resurrect Your Pinterest Strategy For 2020 | Kerry Johnson

Recently, I haven’t been as active on Pinterest as I once was but, because I have built a strong foundation, I’m still getting at least 70% of my traffic from the platform. One of my goals for 2020 is to grow my business to a point it’s never been before, and Pinterest is going to help me get there – it can help you too, if you’re willing to put in the work.

Pinterest SEO & Keywords

While Pinterest isn’t a social media site, you should think about your Bio the same way you would for Instagram or Facebook. When someone lands on your profile, will they know who you are and what you do? Is your profile photo immediately recognisable, and will they want to seek you out again?

Your Pinterest heading (business name) is searchable, so this is one of the places you should include keywords. For example, instead of using just your name, add a little something extra such as: Jane Doe · Social Media Expert.

Remember, Pinterest is essentially a search engine, so you need to optimise your profile and content to be found by your target audience. When creating your boards, you should use keyword-rich titles – don’t get cutesy here. Which of the below will perform better in search results?

Resurrect Your Pinterest Strategy For 2020

Once you’ve strategically named all your boards, don’t forget to update the description. What is the purpose of your board? How will it help your target audience? Remember to include relevant keywords to ensure your boards are found by the right people.

Sharing Content

Pinning content is addictive – there’s no denying it. The first rule of Pinterest for business is to pin for your audience, not for yourself. If you’re going to drive a targeted audience to your own content, you need to share the kind of thing your audience is looking for.

Imagine your ideal client/business partner/customer. For a moment, you are pinning specifically for them. Think about the following:

It’s important to share other people’s content as well as your own. Make sure it is high quality, so you are rewarded by the Pinterest algorithm (the smart feed). Whenever you create a new Pin, you should make sure it’s optimised for your target audience. Include a keyword-rich title and description and experiment with relevant hashtags to give your content the opportunity to be seen in additional feeds and search results.

Using Group Boards

While there isn’t as much emphasis on group boards as there once was, they are still a useful resource for getting your content seen and finding relevant content for your own boards. Don’t join group boards just for the sake of it. Take the time to look for ones that fit your niche and target the same kind of person you do.

You can find Pinterest group boards here.


If you want your Pinterest strategy to be successful, you need to be consistent. You should be adding new, high quality pins to the platform every day. This will help to improve your ranking and grow your reach. It’s not always practical to be searching for and adding numerous pins daily, so you might want to look into a scheduler like Tailwind.

If you’re using Pinterest to build your business, you can join my free Facebook group for more tips, advice and support. Just follow the link below.