Developing a business is not an easy task and, without a strong personal brand, it is even harder. Without it, how can you expect to stand out from everyone else?
Personal branding is about much more than a name and a logo. It is how other people view you. What do they say about you when you are not around? In Network Marketing, there are often thousands of reps and consultants who represent the same company. This is why it is so important that you stand out from the crowd, by branding you.
Would you be more likely to buy from a large, faceless corporate company, or an individual who you have a relationship with, and who provides a personal experience?
I know which one I’d choose.
Establishing a strong personal brand will benefit you in many ways. First and foremost, it will help to promote confidence in you and to establish yourself as an expert. You must be authentic and allow people to see the real you. Your brand should be a representation of your true self, and not a phoney view of what you think people want to see. By being honest and sincere, you will gain the trust of customers and prospective customers.
Representation online has a huge impact on your business. We live in the age where, if anyone wants to find something out, or buy a new product, they instantly turn to the internet. If someone Googles your name, what will they find? Are the results a positive and truthful indication of who you are and what you do?
By branding yourself, rather than relying on the company whose products you represent, you can give people an insight into you as a person, and the way in which you operate. You can build relationships with people, allowing you to provide a personal experience to your customers. If people know your story and sense your confidence, they will naturally gravitate towards you.