One of the major problems new network marketers face is introducing their business and getting it in front of new people. They often underestimate the amount of work they will need to put in, to make their new business a success. However, you don’t need to be a marketing expert and spend a tonne of money in order to introduce yourself – and your business – to new people.
A method that has worked well for me is sending out an introductory pack. This is a small information pack that you put together and deliver to your neighbours and other people in your area. Your introductory pack will generally be very low cost (especially if you do the printing yourself) and is a brilliant opportunity to get to know new people, as well as introducing them to your business.
A Few Things to Consider
- Make your pack appealing – you don’t want it to be thrown out with junk mail
- Be strategic with your delivery – consider the times people receive other post – you don’t want yours being lost in amongst other items
- Get straight to the point – don’t include anything unnecessary
- Make your copywriting informative, rather than salesy – create intrigue
- Don’t forget to include contact information
Putting Your Pack Together
Start by planning your content. What do you want to say to your prospective customers? Be sure to introduce yourself and include a little information about what you do. To make the pack personal, you could include a head shot along with the introduction. This will allow people to put a face to the business and see the person behind it.
Next, consider the information that you want to provide about your business. Try not to write too much, but include enough detail that anyone reading will know exactly what you do. What are you trying to achieve with your introduction pack? You can focus on finding new customers, or new business owners. Or, if you really want to, you could mention both. Why not create a separate flyer for each element and put them in together? Don’t forget to add an eye-catching heading on each one, so that the reader will instantly be drawn to the one that interests them.
Finally, you should make sure that you provide contact details and make it clear how your reader can reach you. If you have a business card, you should include this in the pack. If not, you can either add contact details to your flyer(s), or create a separate one with a clear call to action, for example ‘contact me via…’ or ‘shop online at…’.
Choosing Your Packaging
The way that you present your pack will be the deciding factor for the recipient. You’ve probably heard the saying, ‘don’t judge a book by its cover’, but this is exactly what will happen with your pack the moment it hits your neighbour’s mat. For this reason, you need to make your pack as visually appealing as possible. What would make you take notice of something that came through your door?
There are several options: if you are delivering a simple flyer or letter, you can post it as-is. But ensure that it will grab attention, so it is not dismissed as yet more junk mail. (I don’t know about you, but most of the flyers and vouchers that come through my door go straight in the bin.) You could put your pack into an envelope for posting. Instead of using a standard white or brown envelope, try to find one that is decorative or unusual somehow. Your brand colours would be a bonus. Will you write on the envelope or leave it blank? What do you think will appeal to your ideal customer? If you don’t want to use an envelope, you could try something out of the ordinary. Something different to what you would usually expect to come through your door. Why not stack the different parts of your pack and secure them with ribbon? Think outside the box.
Delivering Your Introduction Pack
As I mentioned before, you don’t want your pack to get mix up with other post and go unnoticed. There are a couple of ways that you can avoid this. The first one is to deliver your packs during the evening. There is no perfect time for this, but you should aim for a time when most people will be home from work, but not yet in bed. Most people receive their post in the morning and will therefore scoop it up when they get home in the evening. If you can deliver after this time, your pack is less likely to be mixed up with other items.
You could also play it safe by delivering your packs on a Sunday. That way there’s no risk of it getting lost in amongst bills and the like.
Need help putting your pack together? Feel free to get in touch for some advice.