A business without clients or customers can quickly become an expensive hobby – no one wants that, right? But attracting the right people isn’t always easy. Many new business owners charge in with a ‘build it and they will come’ attitude. Unfortunately, that just isn’t enough. So how can you attract new clients that want to work with you?
Are you 100% clear on the problem you solve?
If you can’t say – with certain clarity – what you do for your clients, it’s going to be hard to know who to target. The first thing you need to do is get crystal clear on what you do and who you do it for. Who would benefit from what you have to offer? It helps to write down the traits of your ideal client.
Once you’ve got a strong idea of who you want to work with, it’s time to focus on powerful content and copy. Create valuable, free content that your ideal client would really benefit from. The key with your free content is to be useful, but not over-deliver. Leave them wanting more and they’ll be intrigued as to what else you can offer. Creating one valuable piece of content should be your starting point. Perhaps you can write an e-book, create a blueprint, or offer a short video series.
After you’ve finished creating your offering, it’s time to promote it. Think about the person you’re trying to reach. Where can you find them? What social media platforms do they use most often? You’re going to use one simple ad to promote this content and get your potential clients into your funnel. You should use specific targeting to ensure that your ad reaches the people you want to work with.
This ad is your opportunity to captivate your ideal audience, so your copy should be powerful and enticing. Communicate in an authentic way and make sure the reader knows exactly what they’ll be getting when they click on your link. The right ad will ensure that the user has no hesitation about handing over their email address in exchange for your content.
Worried about the cost of ads? That’s where the next step comes in – your tripwire. If someone has clicked on your ad, they’re already showing an interest in what you do. Once they sign up to receive your free content, you should take them to a thank you page, which also has an offer on. E-books and video masterclasses work particularly well here. You should offer low-cost, premium content which will offset the cost of your ads. Create a sense of urgency by making this a limited time offer, for example:
Get 60% off this e-book for the next 12 hours ONLY!
This simple strategy is a great way to attract new clients – ones that want to work with you. If you really want to make it work, you should stay in your core zone of genius. Focus on what you’re best at and really show your potential clients what you can do.
Have faith and you’ll start to see real results.