Do you ever look at certain people in your industry and wonder why customers are flocking to them, when you can’t even get a look in? Are you sick of having to chase down your prospects, only to get a negative response? You’ve probably heard a lot about attraction marketing, but do you really know what it means?

What is Attraction Marketing and How Do I Use It?

Attraction marketing is a set of strategies put into place to bring the right people to you. It is about connecting with your target audience in a way that makes them realise the value you have to provide. As a network marketer, the focus should not be on the products, or even the opportunity, but on yourself. Why should your prospects choose you?
 

Your Online Presence

The way that you present yourself online should remain positive and consistent, across all platforms. It can take years to build a good reputation and only seconds to destroy it. Having said that, it is important that you are genuine and authentic, enabling you to build a rapport with prospects and customers.

In order to develop your business, and attract new people into it, you should focus on building a strong and unique brand. Consider your voice and your personality. Allow people to see who you are; let them get to know the person behind the business. If you haven’t already, you need to identify your target audience and think about the type of content they will be on the lookout for.

Your social media platforms are an incredibly powerful tool when it comes to online marketing and attraction marketing. You should use them to establish and nurture relationships with your customers and prospects. Build a rapport and the rest will follow. Ensure that your accounts are:

  • Consistent
  • Branded
  • Visually appealing
  • Representative of your brand personality

 

Capturing Leads

Okay, so you’ve attracted your target audience, and they are beginning to see your content. Now what?
It’s time to collect your leads’ contact information, so that you are able to get in touch with them. The best way to do this is to set up a simple funnel. You do this by first creating a lead magnet, and then offering it in exchange for information such as an email address or contact number.

Your lead magnet should provide value to your target audience, so that they are encouraged to become a part of your network in order to receive it.
 

How Does All This Help Me?

Think about the time you spend searching for new customers and prospects. It’s a long process and you won’t always get the results you hoped for. But setting yourself up as an attractive, established expert in your industry will help you out in so many ways.

When people see the value you can provide them with, they will be banging down your door, so to speak. If you can find – and implement – the right strategies for you, you will find yourself with an endless line of new leads, interested in working with you.

Show your personality. Let people see the advantages of working with you, and how this will benefit them. Bring your personal knowledge and skills to the table and use them to help you stand out from the crowd.